From an Idea to (4 book collection) Google, Lego, Disney, Nike

From an Idea to… is a new nonfiction biography series that takes young readers into the world of entrepreneurship through the stories of how our favorite companies came to be. Each book begins with the founder as a child and brings kids through the journey of starting a company from an IDEA to one of the biggest brands in the world. From an Idea to… reveals fun facts about the brands we love, introduces new business terms in easy-to-understand definitions, and includes humor on every page with graphic novel-like black & white illustrations from C. S. Jennings.

From an Idea to Disney: How Branding Made Disney a Household Name Summary: From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world’s largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world’s favorite mouse, Mickey!

“I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!

Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)Discover behind-the-scenes magic of how Walt Disney World is run.Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

From an Idea to Nike: How Marketing Made Nike a Global Success Summary: From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

Find out where the name Nike came from and how the famous swoosh became the signature logo.Learn about the company’s first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

From an Idea to Lego: The Building Bricks Behind the World’s Largest Toy Company Summary: For fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world’s famous toy company, with humorous black & white illustrations throughout.

Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. Find out more about LEGO’s origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book!

Find out the origin the name “LEGO.” (Hint: it combines two Danish words) See how LEGO grew from a carpentry shop to a multi-platform toy company.Discover how LEGO bricks are made and how they came up with their design.

From an Idea to Google: How Innovation at Google Changed the World Summary: From an Idea to Google is a behind-the-computer-screen look into the history, business, and brand of the world’s largest search engine. With humorous black & white illustrations throughout, learn about the company that even earned its own catchphrase: Google it!